In the case of Consumers, companies distinguished between Income Classes.

upper,

middle,

Low,

Some Companies such as Coca Cola and Hershey’s serve all three groups; their products are low-cost and have broad appeal.

Most consumer companies, however, design for just one design something different for each income group.

Ferrari designs its cars for the super-rich, and Hyundai designs its cars for lower-in come buyers.

General Motors makes several car brands to meet the needs of people with different “purposes, and personalities.

when the middle class is large in a country, many manufacturers will design for the middle class.

In recent years U.S. income distribution has grown more unequal, with an increasing percentage of poor people and rich people.